For this campaign my team and I reached younger consumers aged 18-34 that go all in on the things they love. They believe life should be as fun as possible and love experiencing new things. Their body is an amusement park, not a temple.

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 We sought to validate people in having cringy or uncomfortable moments.

Celebrate being human and quirky.

Encourage people not to take life too seriously, in true cheesy Velveeta fashion.

 

Team

Jordan Reid

Ana Mazariegos

Katiana Martínez

Marian Hawit Rosmo