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SILLY BANDZ
REVIVAL
This project brief asked for the revival of a dying brand, what better choice than to bring back the cultural phenomena Silly Bandz? The goal of the campaign is to leverage Y2K fashion trends to bring Silly Bandz into the spotlight, followed by a experiential component bringing Silly Bandz to popular music festivals and contribute to the rave culture of trading bracelets as a show of love and respect.





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