top of page
DUMB WAYS TO DIE &
LIQUID DEATH
In the U.S., there is a lack of comprehensive safety initiatives that contribute to a culture of risk-taking behavior, particularly among youth, necessitating the introduction of an effective accident prevention campaign.
So let's bring the most successful accident prevention campaign, Dumb Ways to Die, to the United States. The campaign aims to educate, engage, and inspire audiences to be more mindful of their actions and surroundings.
We are bringing in other brands that are category leaders that possess existing equity in the US market to build our audience.For this extension, we will be focusing on how Liquid Death plugged into this campaign.
Team
Jordan Reid
Ana Mazariegos
Katiana Martínez
Marian Hawit Rosmo
bottom of page