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LUCY & YAK
BOOKLET

Campaign aims to elevate brand perception among the target audience by creating a back-to-school magazine look book. By visually narrating the brand's values, unique products, and authentic journey, the magazine will bridge the online and offline brand experiences, bringing them into the school with their loyal customers' help. This project seeks to inspire and engage a stronger connection between Lucy & Yak and its style-savvy customers.

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